Designating the place of activity of the controller, that is settled outside the EU
The representative shall be established in one of the Member States where the data subjects, whose personal data are processed in relation to the offering of goods or services to them, or whose behaviour is monitored, are.
Chapter IV, Section 1, Article 27, Paragraph 3
Regulation's subject matter
Representatives of controllers or processors not established in the Union (Article 27, Section 1, Chapter IV)